Now & Next: Ad Blocking
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
Tagged: server
10 devastating digital marketing stats we’ve seen this week
Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined,...
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base...
When a Hack Becomes Mainstream: Facebook Trial Header Bidding
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to...
OpenX Launches Header Bidding Line Item Capability for Ad Server Clients
New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization...
Pinterest Video Ads; Lotame Unlocks Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and...
Rubicon: Opening of Google Dynamic Allocation May Reduce Need for Header Bidding in APAC
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but Google’s move to open up external...
Location is Becoming Part of a Necessary Media Channel Buy: Q&A with Ken Parnham, Near
Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality of that data and concerns...
Don’t call it retargeting: Why the name gets the tactic dead wrong
Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs...
Google’s Acquisition Of Anvato Boosts Ad Delivery, Averts Ad Blockers
AdExchanger | Google’s acquisition of cloud video platform Anvato late Thursday gives the search giant serious skin in server-side ad stitching. While Anvato provides video...
Equinix Sells Data Centres; PubNative’s New Mobile Native Mediation Tool
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile...
Forget Header Bidding, It’s Time for Server-to-Server 2.0
Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need...
Now & Next: Chat Apps
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of...
Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter...
Comcast Acquires StickyADS; DoubleClick Launches Native Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles...
