India, Indonesia lead APAC ad spend growth, China slows down: MAGNA
MAGNA Global has revisited it ad spend forecast numbers as the year comes to a close and the dynamics of various markets become clearer. While the...
Tagged: search
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
’2013 and 2014 Was A Period Of Transition, 2015 Will Be A Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
’2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
Xaxis appoints Mickey Zhang as China’s Managing Director
Xaxis, the world’s largest programmatic media and technology platform, has appointed Mickey Zhang as managing director for China. In this capacity, Ms Zhang will oversee...
Google Shopping Ads Explode, Igniting Interest From Retailers (Including Amazon)
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in...
China’s Single’s Day bonanza: Going beyond numbers to trends driving 2015
The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y)...
Google’s new crowdfunding, publisher-friendly service kills ads
Putting power in the hands of the consumers to choose the ads they want to see is an area of focus for most technology-led media...
Firefox renews search strategy; ends default Google relationship
Firefox has revisited its web search strategy acknowledging that search is a core part of the online experience for everyone — Firefox users alone search...
Yahoo Ousts Google as Firefox’s Default Search Engine, Previews Redesign
Yahoo has found a way to further boost its search advertising business. Making it sweeter? It’s at Google’s expense. The portal has replaced Google as...
Mindshare, POSSIBLE up the real time content mktg game
Mindshare and creative digital agency, POSSIBLE, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment....
The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week in Review: Asking...
Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas...
Bloomberg Selects adMarketplace As Exclusive Paid Search Partner
adMarketplace Provides Yield and Flexibility to Leading Financial Media Web Property New York, NY – Financial news giant Bloomberg selected adMarketplace, the first programmatic marketplace for search...
Flash sales: Key component of India’s e-tailers’ tentpole strategy
Indian ecommerce players are inspired by some of the tactics of their western counterparts and are devising and deploying similar ways and means to attract...
Youth, not the only driver of multiscreen behaviour
Young early adopter adults are no longer driving multiscreen behaviour. With the increase in penetration of tablets and smartphones, other age groups are also adopting...
