The NFL reminds us how great brands are built
Jeff Rosenblum is the founding partner of Questus, a San Francisco-based digital agency Bill Walsh sported pressed khaki pants, neatly combed white hair and a...
Tagged: search
Not just biz processes, entire economy becoming digitised: dmexco Directors
The countdown for dmexco has started, as digital marketing experts from around the world will gather in Cologne, Germany from September 16-17, 2015. Christian Muche,...
Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-as-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending...
AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial...
Understanding 3Ws of the first-party data: What, why & where to use
Consumers are on the move, always seeking to find out what’s hot, and permanently online – in other words, they’re always-on, and it’s tough for...
Deciphering the Infinite Iterations of the Consumer Journey
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how...
Google Calls EU’s Demands ‘Peculiar and Problematic’
Google ridiculed as “peculiar and problematic” demands by European Union antitrust regulators to change the way it displays search results. The U.S. Internet giant on...
One ad ecosystem – helping us live the simple life
Life was simpler in the olden days. Roads weren’t as busy, jobs finished at five, you probably didn’t always lock the front door and people...
SVG adds Komli Media to overall offering
After selling out the SE Asia operations to Axiata’s Adknowledge group earlier this month, Komli Media has sold out its India operations to Smile Vun...
Flipkart’s Ravi Vora steps down as CEO of Strategic Brands
Ravi Vora has stepped down as the Chief Executive Officer of Strategic Brands Group at Flipkart. Prior his appoint as the CEO of Strategic Brands, Mr...
The Road to ATS London: How to Build Your Own Programmatic BuzzFeed or Vice
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are...
Chinese discover OTV content outside of OTV platforms: OMD study
People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for...
UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
The Impending Commoditisation of Marketing Technologies
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the...
IAB Singapore Urges Need for Common Language in Ad Measurement
Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB’s local chapter has called on ad tech vendors to reach...
#mavericksindigital: C is for Change as Google learns the Alphabet
Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist...
