A kick up the advertising ass
Rudely awakened by the deepest recession in our careers, we’ve left the beaten marketing and advertising tracks behind us once and for all. And we’ve...
Tagged: search
Tips & tricks to develop a ‘data’ culture in agencies
As a performance agency, iProspect has always been home to data-savvy advertising practitioners, handling paid search accounts with millions of keywords requires a certain comfort...
Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
Digital helps us connect with the youth: Videocon’s Shikher Gupta
In a conversation with Digital Market Asia, Shikher Gupta, Head – Digital and Brand Marketing, Videocon, talks about how large technology led media owners and...
Reaching Critical Mass With Publisher Co-operatives
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general...
Wego appoints new GM for Indonesia, current one promoted
Travel search site Wego has announced the appointment of Ruwie S. Rahardjo as general manager of Wego Indonesia, replacing Graham Hills who now been promoted...
Rocket Fuel Promotes Sales Chief Randy Wootton To CEO
AdExchanger | Eight months after former CEO George John stepped down and the company started a search for his replacement, Rocket Fuel has decided to...
Watch out for content, programmatic and IoT: GSK’s Prashant Pandey
Digital presents an array of opportunities that marketers can use to reach and impact their core target audience. Different brands can categorise and approach their...
Apple Gives Video Publishers An Early Holiday Gift: Search
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How did the tech companies do in Q3?
Once again it’s that time of the year when the usual suspects report their quarterly earnings and face the judgement of Wall Street on whether...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
PepsiCo awards Kurkure’s digital mandate to Glitch
PepsiCo India developed and produced Kurkure, is all set to be officially represented by the Glitch. The mandate includes communication, display, search, mobile and analytics....
The Monthly Digital Marketing Update @ Copenhagen INK (September 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! Data Driven Advertising News ComScore and Rentrak To...
Gaining an edge in data driven marketing
Everywhere around the globe, across all markets and industries, data truly matters. In a recent global research study done by the The Winterberry Group and...
Why the Grass is Greener in a Walled Garden
Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability, argues in favour of walled...
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
