Irrelevant Content: SEO Impossible
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here’s why. Source: ClickZ Asia
Tagged: search engine
Twitter’s good intentions: generating ROI from social media
The recent announcement about changing the emphasis of their ad targeting solutions to conversational keywords reveals that Twitter thinks it can unlock purchase intent from the...
DirecTV Bringing Voice Search to Mobile Apps
With so many channels and programs to sift through today, holding the traditional TV remote has become a protracted experience for many viewers who enjoy...
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related...
How to Make Search-Friendly Mobile Websites
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Source: ClickZ Asia
Analysing data: the power of site search
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
Chips Ahoy China Makes Digital Debut on April Fools
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day. Source: ClickZ Asia
Partners Gear Up for First Mobile Search Webinar
Hosted Numbers has announced their upcoming webinar, “Closing the Loop on Mobile Search Marketing.” A companion piece to their recently released white paper, the webinar...
Start Me Up! A profile of C.A.S.T.
In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. What...
Bing: Enhanced Search Query Report Offers Even Mor…
Bing: Enhanced Search Query Report Offers Even More Specific Options lnkd.in/tsWmkY
The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle Galleries, The Little Black Book Agency
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
Three best practice tips for integrating paid search with offline campaigns
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
How to Optimize Your Business Page for Google+ Local
While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Source: ClickZ Asia
Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
Nordic RTB-Adoption On The Rise: Industry Reaction
<a href="http://www.exchangewire.com/blog/2013/03/15/nordic-RTB-adoption-on-the-rise-industry-reaction/the-nordics-d1/” rel=”attachment wp-att-24907″>The Rubicon Project recently released some localised data in its Nordic <a href="http://www.rubiconproject.com/blog/nordic-RTB-market-growth-visualised/” target=”_blank”>RTB Market Growth blog post. At ATS Stockholm last...
