Adobe: U.S. Search Ad Spending Up 9%
Adobe has released its latest ad data report for search ads. According to a post at TechCrunch, U.S. search ad spend grew about 9 percent...
Tagged: search engine
Reinventing The Agency Model In The Big Data Era
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it...
Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
Should Small Businesses Be Investing In Programmatic Display Advertising?
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the...
SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
Supreme Court Rejects Google’s Appeal of Street-View Privacy Suit
The U.S. Supreme Court rejected an appeal by Google, leaving the company to face lawsuits accusing it of violating a federal wiretapping law by secretly...
“Show-rooming” vs. “Web-rooming”
Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a...
APAC wins 24 Cyber Lions; more metals, lesser Golds from 2013
It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was...
16 Mobile Lions awarded to APAC; Australia leads; Golds to India, JP, SG
The Mobile Lions category saw an overall of 54 winners at the Cannes Lions International Festival of Creativity. Of this, 30 per cent wins are...
iProspect strengthens Hong Kong team
iProspect has appointed Gary Cheung as Digital Performance Director for iProspect Hong Kong. Reporting into General Manager Lawrence Yang, Mr Cheung will be responsible for...
Five APAC entries gear up to compete for Innovations Lions
As the countdown to Cannes Lions International Festival of Creativity begins, the festival has announced the first list of contenders who have the chance to...
Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
MH370: Experts meet in KL to discuss ICT in aviation
More than than 50 high level experts from all over the world have confirmed their attendance at an ITU discussion of real-time flight monitoring even...
IAB Europe: Digital Ad Revenues Record Double Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed...
Pinterest Raises $200M; GroupM’s Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing...
MG Cars awards digital mandate to PHD Thailand
PHD Thailand has been selected as the digital agency for British car manufacturer – MG Cars. The scope of work covers the entire gamut of...
