Why do people abandon online bookings?
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive...
Tagged: search engine
B Saikumar, Ronnie Screwvala partner for digital media venture in India
B Saikumar, former Group CEO of Network 18, has donned the entrepreneur hat partnering with one of India’s visionary thought leaders Ronnie Screwvala. The duo...
Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic
When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define...
DMA Digital Diary: Is Google’s dominance waning?
Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that...
Yahoo eating into Google’s search pie?
Google Search has seen a decrease in its share in December 2014, while Yahoo’s figures grew to highest US share over the last five years....
Trending in India: From Atal Bihari Vajpayee to Santa Claus
While India is thoroughly engrossed in Christmas and New Year fever this week, the news world has too quietly slipped into hibernation mode until the...
Top ten apps for 2014
As Asia became a mobile first market this year, digital and mobile was high on priority for marketers and consumers alike this year, whether it...
The end of sales assistants? Most shoppers prefer phones over salespeople
In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent...
Secrets of the middle funnel: Four simple steps to grow your business
This article was written by Pete LaFond, vp of marketing at TruSignal. By now, marketers are well-versed in direct response, aka bottom funnel, marketing –...
Baidu Said to Buy Stake in Uber, Helping App Expand in China
Baidu is buying a minority stake in Uber, giving the car-booking company a boost as it expands in China, according to a person familiar with...
Karnataka rides the Digital India wave; launches Mobile One
Taking forward Prime Minister’s Digital India initiative, Karnataka’s government launched Mobile One – country’s first and largest mobile governance platform. It was launched by President...
Explosive Growth in Mobile Drives Holiday Weekend Digital Spend Increases
NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, released a mid-quarter report today, highlighting another strong Thanksgiving weekend for digital marketing....
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
’2013 and 2014 Was A Period Of Transition, 2015 Will Be A Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
’2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
Xaxis appoints Mickey Zhang as China’s Managing Director
Xaxis, the world’s largest programmatic media and technology platform, has appointed Mickey Zhang as managing director for China. In this capacity, Ms Zhang will oversee...
