ChoiceStream Raises $7.5 Million To Support Sales And Ad Tech Build-Out
ChoiceStream, which began as a product recommendation engine before three years ago shifting to programmatic ad tech, has raised $7.5 billion in Series B financing...
Tagged: RTB
Should Mobile DSPs and Analytics Mix? 1-800-Flowers Says No
When mobile analytics company Apsalar started telling its demand-side platform (DSP) customers a few months ago that is was exiting the DSP business, some took...
Under Centro’s Wing, SiteScout Touts Managed Services, Open Architecture
Since demand-side platform (DSP) SiteScout’s $40 million acquisition by Centro in last November, the company has evolved its business model from a pure self-serve platform...
FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP
FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The...
iClick Brings China Programmatic To The United States
There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused,...
Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory
Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads...
MediaAlpha Brings RTB, Transparency To Lead Gen Market
A company already making waves in the insurance advertising world has taken the wraps off a “programmatic” approach to lead generation. Dubbed MediaAlpha Exchange, the...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Rocket Fuel’s Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ Of Display Advertising
Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain...
Tectumedia’s product offering goes far beyond programmatic buying…
Project A’s new venture Tectumedia’s website has now officially gone live. As I wrote about back in July (A new player to support start-ups with...
Anne de Kerckhove, Videology, Explains What Programmatic Space Must Do To Attract A Larger Share Of 2014 Brand Budgets
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying...
Dentsu Continues Programmatic Catch-up, Unveils Its Own Trading Desk
Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan’s largest advertising company,...
Yahoo Strikes DSP Deals For Guaranteed Inventory – But Right Media’s Value Remains A Mystery
Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its...
Accuen’s Jun Yuan Talks Challenges Of Trading Desks In China
Omnicom Media Group’s trading desk, Accuen, has expanded its reach in the BRIC countries over the past year, and Jun Yuan, head of Accuen China,...
MediaMath, Once A DSP, Sees Clients Are Responding More To ‘Marketing OS’
Over the past year, MediaMath has just about doubled its staff to 306, as the company works to broaden its identity from being a demand-side...
AppNexus Summit: Mobile Programmatic Crawls Forward, Creative Next Big Issue
At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going “all...
