Two Indie Agencies Part Ways With The 4As
AdExchanger | Aside from some fiery rhetoric in the immediate aftermath of the Association of National Advertisers’ (ANA) transparency report, the overall response of agencies...
Tagged: report
Online ads need to be viewable for 14 secs to be seen: Report
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
mcgarrybowen enters Indian market with Happy Creative Services acquisition
Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services (‘Happy’) in India, which will join the global mcgarrybowen...
Rubicon Project strengthens global leadership team
Rubicon Project has named Tom Kershaw to its global leadership team where he will serve as Chief Product & Engineering Officer, effective immediately. Mr Kershaw...
The Fall of Walled Gardens: Time for Transparency
How are walled gardens impacting an advertiser’s ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric...
Building confidence in your craft
The advertising agency sector is facing a talent crisis. A joint report by LinkedIn and 4A’s showed that when compared against competitive industries, the rate...
Google, Apple Not Interested in Twitter
CNBC confirmed late Wednesday that Google and Apple are of the list of possible suitors for Twitter. “According to sources close to the situation, Google...
Wunderman International promotes Alexandra Beneville to MD
Wunderman has promoted Alexandra Beneville to Managing Director of Wunderman International Tokyo. Ms Beneville previously serviced as Senior Vice President, Account Services, for the agency. In her...
Barclays’ Elinor Bateman to lead WFA’s new Insight forum
Elinor Bateman has been named as the first-ever chair of the World Federation of Advertisers’ INSIGHT FORUM, ahead of two meetings in London. Ms Bateman,...
Jennifer Catto Joins Tremor Video as Chief Marketing Officer
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
Luma And JEGI: Ad Tech Companies Shouldn’t Bet On A Chinese Buyout
AdExchanger | Are the Chinese buyers that have been feasting on Western ad tech companies just starting on their appetizers? Eastern buyouts marked the biggest...
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
Mobile web display & in-app ads lead the way for APAC retailers
Seven in ten APAC retail marketers will prioritise mobile web display and in-app advertising over the next 12 to 18 months, according to Criteo’s World...
APAC consumers less satisfied with mobile purchases: IAB report
While mobile browsing and purchasing has boomed across the globe, APAC leads the way for frequent mobile purchases. Globally, nearly a quarter of mobile users make...
Havas Media ANZ bolsters commercial expertise team
Havas Media’s commitment to being one of ANZ’s most technologically-advanced media agencies has signalled the creation of two new senior roles in the business, charged...
