1 Facebook fan is worth 20 vis…
1 Facebook fan is worth 20 visits to a company’s website, says report. http://t.co/VUqx4zH
Tagged: report
Digital Marketing News Update – 17th May 2011
Advertising and marketing news How Facebook Might Reinvent Search LG group marketing and brand chiefs out in restructure Getting Consumers to Buy In to Geolocation...
EIAA European Media Landscape Report 2010
The European Media Landscape Report 2010 is now available from the EIAA. The 124 page report looks at media use, content online, internet access and...
New report: The right combination of ads will increase results…
A new report from iProspect and comScore (Real Branding Implications of Digital Media – an SEM, SEO, & Online Display Advertising Study) may finally give the...
Creative up to 4 times more important than media plan!
A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away...
The economic value of online advertising-based services for consumers
Europeans now spend an average of 24 hours on the internet every month. Almost all of the services that they use regularly—from email, instant messaging...
Interesting Social Media stat. presentation from HubSpot
HubSpot has just compiled 27 statistics, soundbites, and slides from a variety of sources, including marketing thought leaders and research institutions. The Social Media presentation...
Finally back… + Banner Heat Map
We are finally back after a loooooooooong break! And to kick off, we have a new very useful for all companies running banner display campaigns –...
Interactive tracking, measurements & campaign ROI
Thought I should share some of the lastest analytics news/tools I found… Microsoft Excel-Google Analytics integration Through one of my LinkedIn groups I found this...
Ads more effective after 6pm + Bannerflow
Saw this new resarch from IAB (Internet Advertising Bureau) the other day – The research by the suggests that online consumers are more receptive to digital...
More ad networks or less?
Just finished reading Razorfish digital outlook report for 2009. (Razorfish is a US interactive ad agency). While surfing the internet this morning, I found this blog post that...
comScore tells us how online advertising works…
In a new report published in December 2008, comScore gives us their views on how online advertising works – is clicks and click through rates...
