Magazines Double Digital Circulation, Lose Another 10% on Newsstands
Magazines’ downward trend at newsstands continued in the first half of this year, with single-copy sales falling roughly 10% from a year earlier, the Alliance...
Tagged: report
Best Practice Series: Online/Offline Marketing Integration for Maximum ROI
As customer’s multi-task, switch channels seamlessly and filter out interruptive, noise-based communications, the need for a multichannel, integrated approaches have never been greater. This one...
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
Mobile Malware Falls in U.S. But Climbs Globally
NQ Mobile’s 2013 midyear security report shows that 51,000 new mobile malware threats were identified in the first half of 2013, infecting an estimated 21...
Study: The Best and Worst U.S. Mobile Banking Apps
Xtreme Labs shared with MMW today a new report on the best and worst mobile banking apps in the U.S. as rated by customers. Xtreme Labs analyzed customer reviews...
WireColumn: Data Privacy – the Industry Still Has its Head in the Sand
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still...
As Budget Flows Into Mobile, Rubicon’s Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
Infographic: Opera Mediaworks Releases State of Mobile Advertising Report
The Q2 2013 State of Mobile Advertising Report was published Tuesday by Opera Mediaworks, the world’s largest mobile ad platform. The report highlights mobile monetization...
Rich media mobile ads are four times as effective as banner ads: report
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Infographic: The Death of SEO? Say It Isn’t So!
“Reports of my death have been greatly exaggerated” is a quote often attributed to Mark Twain. But if SEO could talk, it would probably say...
Verizon May Owe Apple $14 Billion
Verizon may soon be forced to fork over some big bucks to Apple. The nation’s largest carrier may owe Apple an astounding amount of money...
Digital marketing drives increase in Q2 ad budgets: report
This put it far above the other budget areas in the report, with PR achieving the second highest net increase with just +3.4%. Within the...
‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean
What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to...
Kantar: Android and iOS Gap Narrowing in the United States
While the Android mobile operating system held steady powering approximately 52 percent of all smartphones sold in the U.S. between March and May of 2013,...
iOS Making a Better ‘Impression’ on Mobile Advertising
iOS can boast of generating 64 percent of impressions throughout the Velti mobile advertising platform in May of this year, which is a solid 5...
