Week in Review: Content wars heat up, on all fronts
It has been a busy week for the ecosystem, and for DNA! While MDeC works to strengthen the gaming ecosystem, DNA does the same by...
Tagged: report
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad...
Battling the bots: Four essential weapons for marketers
Ad fraud is jeopardising the integrity of programmatic trading and its prevention is critical to the success of the digital advertising ecosystem as a whole....
Companies need to socially engage employees to define brand persona
Most companies are lagging in the adoption and use of digital channels for real-time engagement with their employees and partners. Furthermore, most are not taking...
Mobile rising: Becoming a driving force in SEA
Two years ago, in its 2013 Global Survey of Trust in Advertising, Nielsen stated ‘Television, magazine and newspaper advertisements continue to be among the most-trusted...
Brands Lagging Behind in the Massive Move to Mobile
The people have spoken — and they’re choosing mobile. But what about brands? “We’re in the middle of the most massive media shift in history,...
SG retail exporters rose by 22% in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
SG retail exporters sell to 41 intl mkts in a year: eBay
Singapore’s retail exporters sell to an average 41 international markets – ranked second in South East Asia behind Thailand and five destinations higher than US...
SEA Games: Football is the most associated sport
Football has been the sport most associated with the SEA Games which kicked off in Singapore on June 5. The 28th SEA Games are being...
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Debunking the Myths Around Programmatic Video
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’...
A clear brand idea: How Japanese brands can capture ASEAN
Consumers in ASEAN and India deeply admire all things Japanese, according to a survey by J. Walter Thompson Asia Pacific. This means that the Japanese...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
ExchangeWire Research Quizzes Marketplace Quality Attitudes; ADTRADER Berlin 2015
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
Mind the consumer-brand gap
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
IPG Mediabrands boosts global leadership team
Henry Tajer, recently appointed Global CEO of IPG Mediabrands, has announced several key positions to bolster his global leadership team – in a move that...
