Marketers losing out on ‘in-stream & rich media’ combo punch
Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, according to the latest edition of the...
Tagged: report
xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency
This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon....
Happiness more important than money for Gen Asia: Study
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Time’s ticking: Holding on to attention on video
Full engagement video experiences remain a hot topic as online video has now become the fastest growing digital advertising category worldwide, especially in Asia-Pacific. Globally,...
Mobile accounts for 56% of ecommerce traffic in SEA
Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most...
Monetising Free Apps
In this piece, David Diaz, vice president of developer relations at Fyber, pictured below, discusses what app publishers look for in an ad mediation provider and...
Growth of Time Spent on Mobile Could Slow to Single-Digit Pace in 2016
Here’s a story that strikes a different chord. While all the forecasts have shown mobile as the high growth nirvana in the marketplace, some researchers...
Rise in ‘smart’ shoppers as 80% use tech for research: Study
It is the age of the ‘smart’ shopper as technology now pervades every retail transaction, according to a recent MasterCard report. With this shift towards...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something...
OMD appoints Laura Ashton as Business Director
OMD has appointed Laura Ashton to the role of Business Director working across the prestige group of clients; Estee Lauder Group, Sony PlayStation, Intel, Selleys...
Use Contextual Information to Offer Greater Value Not Intrusive Ads, EIU Report Warns Marketers
New report examines what contextual marketing means and the challenges for marketers Contextual marketing is viewed as the next step in the evolution of digital...
When sales and marketing drives the Internet of Customers
To say that technology has changed the way our world functions would be an understatement. From an era where brands connected with consumers through direct...
Apple, Google lead global brands report
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
Apple, Google are the world’s most valuable brands, report says
Six of the ten most valuable brands are tech companies according to a new report. Interbrand, a consultancy agency, released its annual report of the...
Show, not tell your story on Instagram
Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang...
