Inside Google’s US Media Rebate Program
AdExchanger | The rise of media rebates in the United States has put agencies under a harsh spotlight, thanks in part to the Association of...
Tagged: report
Ogilvy identifies 12 ‘velocity” markets
Ogilvy & Mather has identified 12 ‘velocity’ markets that will be key to middle-class consumer growth over the next decade. With the ‘BRIC’ index of...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
Social media scams – don’t get suckered
Want to win First Class seats on British Airways? Fancy a free iPhone due to surplus stock? Get a share of the billions that Zuckerberg...
IAB Singapore looks to bounce businesses away from ad clicks
The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and...
SourceKnowledge’s Cloud-Based SaaS Platform Designed to Increase User Acquisition and Conversion
SourceKnowledge, a performance advertising technology company, has just launched a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. “Brands, mobile...
Marketing challenges (& opportunities) in the digitally disrupted bank
Way back in 1994, Bill Gates had famously said, ‘Banking is essential, Banks are not’. Over the course of the last 22 or so years,...
Marketing challenges in the digitally disrupted bank
Way back in 1994, Bill Gates had famously said, ‘Banking is essential, Banks are not’. Over the course of the last 22 or so years,...
A closer look at Dove’s anti-sexism #MyBeautyMySay campaign
It’s an innovative and worthwhile campaign. Let’s take a closer look. The concept In an open letter, gold medallist Shawn Johnson explains how she received...
Attribution, the Secret Sauce of Success, Looms as New Priority for Marketers
Sweet success is what marketers crave from their efforts. But knowing exactly what to attribute it to is becoming more important to advertisers everywhere. “Marketers...
Precious ‘cargo’: How well the WSJ’s shorts story did
If you were sentient, English-speaking, and seated in front of a computer at any point in the last week, you probably noticed a debate about...
Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations
More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will...
UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
K2 Intelligence Creates A Dedicated Practice To Investigate Agency Transparency
AdExchanger | K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report....
Rubicon: Opening of Google Dynamic Allocation May Reduce Need for Header Bidding in APAC
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but Google’s move to open up external...
Trends and Priorities in the Media and Entertainment Sector
Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and...
