#sowhoknew: Is telling lies at work acceptable?
“How are you? …Yeah, I’m good thanks and you?…. I’m great but really busy… Yep me too I’m absolutely snowed under.” Sounds familiar right? Why...
Tagged: relationship
Welcome to the Year of the Customer
2016 – the Year of the Monkey looks set to be a year of change, not just in the technology sector but in every industry,...
Mindshare’s Karl Cluck appointed as the Chief Client Officer for Asia Pacific
Mindshare has appointed Karl Cluck as the Chief Client Officer for Mindshare Asia Pacific. He will retain leadership over Mindshare’s Japan, Korea and Taiwan cluster...
Sansan the Business Card Management Platform raises $ 16.9 Million
Sansan, one of Japan’s cloud-based business card management services, today announced it has secured SGD 24.2 million (USD 16.9 million) in Series C funding to...
7 steps to crafting a compelling verbal identity
There is a traditional emphasis on a brand’s visual identity – its logo and colours, its typography, its visual system, its ‘look and feel’. An...
Programmatic Video in China
Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is...
Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
Agencies Are Still Struggling to Develop Profitable Ad Tech Models
86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to new research by retargeting company...
Disney Studios SE Asia appoints Dentsu Media as AOR
Dentsu Media Network has been awarded Disney Studios Southeast Asia’s regional media business – with Dentsu Möbius leading the account. The iconic media entertainment company...
OpenX and Graphiq Expand Relationship with Header Bidding
Increased Demand Drives Significant Revenue Lift LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the...
Why Refinery29’s global push can work
Refinery29 opened the doors to its U.K. site this week, its first part of a planned global expansion, with France and Germany on the roadmap for...
The Collision of Data & Culture
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in...
Social media transforms festive retail
In the retail landscape, the evolution of social media has in many ways gone hand in hand with the evolution of mobile and e-commerce. A...
MMA to host Singapore Forum on November 20
As the world of mobile is evolving, so too should the strategies marketers deploy. New technologies are providing exciting opportunities for marketers to create multi-channel...
Solving the native advertising conundrum: How to measure success
By StackAdapt It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts? There’s industry-wide confusion as to how...
The journey from data to actionable insights
Disruption is shaking up the business world. New technologies are continuously evolving, propelling the natural transformation of the customer buying process. The exponential growth of...
