Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service (SaaS) market, otherwise known as...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 06/06/2013
Our new survey is aimed at exploring the extent to which companies are integrating different digital and traditional marketing channels effectively, and how committed they...
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were...
You could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d...
Let’s just call it “Merger Monday.” From Yahoo’s billion dollar deal to acquire Tumblr, to Seamless North America’s merger with GrubHub, it’s been a day...
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 17/04/2013
On March 20, thirty leaders from a variety of industries, stretching from finance to pharmaceutical to ecommerce gathered for Econsultancy’s Digital Cream London 2013, one...
What’s holding back the relationship between IT and marketing is that the customer is “owned” by the CEO, according to a new study. Via digiday,com
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/03/2013
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/03/2013
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
Most businesses now have a fairly good understanding of what their online media is doing to drive leads to their site, they have a good...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 13/02/2012 · Last modified 09/09/2013
Facebook Marketing: IKEA's Genius Use of Photo Tagging: http://t.co/ADnD0pNQ # Online Testing Essentials: An overview infographic on what online marketing activities to test: http://t.co/0ig16YyN #...
Digital marketing / Weekly Digital Marketing Update
by Copenhagen INK · Published 30/01/2012 · Last modified 09/09/2013
More Than Just Numbers: The Brands With the Top Relationship Quality on Facebook: http://t.co/b4ISGJV9 # P&G technology will let store scanners read coupons from your...
A couple of weeks back, Radian6 rolled out some new great features: The new release will provide powerful new capabilities with features developed on the...
One of my colleagues just send me this great video that parodies the client-agency relationship. It’s spot on… but as he askes on his blog, how do...
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