#mavericksindigital: Go Mobile Or Go Home Says Google
We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without...
Tagged: ranking
Publishers Looking Forward To Google’s New Mobile-Friendly Search Algo
On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results....
Engaging through branded communities
Looking back on 2014, one of my main takeaways for the year is that marketing on social media platforms – especially Twitter and Facebook –...
#mavericksindigital: China, key to the global luxury market
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
Headway Digital Releases MoBrain 2.0 at Mobile World Congress
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, announced the upcoming release of MoBrain™ 2.0, a mobile marketing platform...
Consumer confidence in SE Asia remains stable: Nielsen
Southeast Asian consumer confidence remained strong in Q4 2014, with four Southeast Asian markets ranking in the top 10 most optimistic countries globally and five...
Mobile transcending the on-screen & real-world experiences divide
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via...
China’s Single’s Day bonanza: Going beyond numbers to trends driving 2015
The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y)...
Google’s Search History Shows The Way For Display
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the...
WPP records 3.1% increase in revenues in Q3 2014
WPP revenues of £2.763 billion ($4.609 billion) up by 3.1 per cent in Q3 2014. The third quarter constant currency revenues were up by 10.6...
Southeast Asian consumers flock online to purchase products, services
Consumers across Southeast Asia are going online in droves, particularly with the rapid up-take of connected devices, and they are increasingly searching out online channels...
The Indonesian Presidential Election, through Twitter lens
After a highly engaging month-long elections campaign, Indonesians went to the polls on July 9, 2014 to vote for the next President of Indonesia. As...
Facebook explains its decreased organic reach
After weathering months of criticism at the hands of brands and their agencies, Facebook finally replied on Thursday to the stream of complaints about decreased...
The anatomy of an APAC CEO
Male, approximately 56 years old, and a CEO for the first time in his life — these are some of the insights that emerge from...
Service brands thrive in tech space as product-based struggle
Technology service companies have thrived in 2014 as compared to brands focused on products struggled. Among Millward Brown’s BrandZ Top 100 Most Valuable Global Brands...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
