MediaCrossing Assumes Inventory Risk For Ad Sales
MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But...
Tagged: publishers
Online-To-Offline Data Firm Korrelate Is Shutting Down
Korrelate, a four-year-old data play founded by former executives of Tacoda, will suspend operations this week after failing to find a buyer. The company was...
PopSugar Insights Keys In On Core Audience
While publishers have been getting deeper into the integrated marketing business, female-focused celebrity news and pop culture media platform PopSugar is trying to go one...
Motility Ads Connects App Developers To The Television Screen
Mobile app developers rarely use traditional paid media to advertise their products. That might change, according to the mobile advertising firm Motility Ads, which is...
Mdotlabs Warns Of Threat To Marketers From Athena Botnet
Offers insight into financial motives of hackers, and basic security tips for brands MADISON WI – MdotLabs, the leading media security platform, warned today of...
Google Diversifies Programmatic Video Supply In Deal With NDN
Video syndication firm News Distribution Network (NDN) has migrated to Google’s DoubleClick for Publishers (DFP) ad server and will offer some video inventory through the...
Umbel Aims Publisher Data Services At Offline Media, Events
As publishers have become more comfortable with the idea of programmatic direct for their online sales, sell-side-focused analytics provider Umbel is trying to get sellers...
Caspar Schlickum Claims New Role Amid Xaxis, 24/7 Media Merger
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role...
Ex-AOLer Fred McIntyre On Awe.sm, ‘Tectonic’ Shift In Media Landscape
Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to...
Anne de Kerckhove, Videology, Explains What Programmatic Space Must Do To Attract A Larger Share Of 2014 Brand Budgets
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying...
Was ‘Hercules’ A Branding Win for The Weather Channel?
There was a time when snowstorms were not news. They were just what happens in winter. That time is not now. Last night, a storm...
eBay Heyday: Inside Retailer’s Data-Enhanced Media Business
Ever more companies on the buy side want to partner directly with publishers. Sell-side platforms (SSPs), ad networks, agencies, demand-side platforms (DSPs), retargeting networks and...
Explore the 2013 AdMonsters Salary Survey
The 2013 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks...
VPAID Errors and Other Pitfalls of Programmatic Video
“What’s up with my fill rate? Why are the video ads loading so slow?” Those are the two questions publishers really don’t want to be...
Best Practices for Reducing Traffic Fraud Risk Unveiled by IAB
Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic and Mitigate Its Adverse Effects, in New Document Released for Public Comment NEW...
AdMonsters Publisher Maturity Index: The Initial Findings
With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to...
