Ad Blocking – Unlike Fraud – Comes At The User’s Behest
AdExchanger | If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but...
Tagged: publishers
Publishers Weigh Options To Combat Ad Blocking
AdExchanger | With ad blockers increasingly available on mobile devices and adoption increasing, especially among millennials, publishers can’t ignore the issue anymore. But what, exactly,...
Email: The New Home Page
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic,...
As Ad Blocking Grows, How Can We Balance The Scale Between Publishers And Consumers?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta,...
Header Bidding – Another Nail in the Second-Price Coffin
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines his thoughts...
Apple’s Mobile Ad Blocking Raises More Questions Than Answers
As if the next version of Apple’s iOS (iOS 9) isn’t enough to set tongues to wagging, maybe the loudest squawks are about a new...
Top iOS9 Ad Blocker Is Pulled From Apple App Store — by Its Regretful Creator
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
For Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin,...
AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading...
Navegg Debuts in Europe; Instagram Sells Inventory in Brazil
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its...
UK publishers disappointed by Apple News delay
U.K. publishers may have to wait a bit longer to test the much anticipated Apple News app as the tech giant is reportedly delaying its rollout...
5 Steps for Taming your Discrepancies Monster!
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
Purch RAMP Turns Programmatic Into A ‘Race From The Bottom’
AdExchanger | Some publishers believe programmatic creates a “race to the bottom” for its inventory. Purch, whose portfolio includes TopTenReviews and Tom’s Guide, is taking...
On ad pricing, Condé Nast bows to the reality of digital
Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and,...
Content Blocking In iOS 9: Where Some See Doom, Others See Opportunity
AdExchanger | Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to...
