What #AmazonCart means for brands, Twitter & Amazon?
Twitter and Amazon announced a partnership that will allow users to add products to their Amazon basket with a simple tweet. This seems to be...
Tagged: profiles
How Data Can Be Used For More Than Just Audience Targeting
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say ‘data doesn’t work’ are wrong, and how using the correct methodology data can...
Digerati50: Building confidence in the enterprise space
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Inside IBM’s $100 Million Digital Marketing Investment
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital...
Digerati50: A man of two worlds
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are he Via DNA
LinkedIn’s Bot Problems; The Year Of Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Bots Link-In Bots don’t just haunt display advertising, they’re creating problems for social...
Why marketers need to be not just helpful, but useful
There’s been a fair bit written lately about how marketers need to be helpful. Look no further than the best selling book, Youtility by Jay...
Marketing automation: six case studies and an infographic on how it improves sales and revenue
So read on to find details of the six case studies, or for more information check out our blog post on how marketing automation works...
The Programmatic Economy: Publisher & Agency Views & Attitudes Towards Programmatic Advertising in the UK
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are...
Is Login Data the New Gold?
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created...
Online Advertising Survey 2013
This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more...
Ebuzzing Introduces Global Self Serve Platform to Deliver Video Advertising Worldwide
New Platform to Service the United States’ 23 Million SMBs Across 20 Thousand Publishers New York – Ebuzzing, the leading global platform for advertisers and...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
MediaShift Strengthens Position as a Digital Advertising Leader in Travel and Hospitality with Two New Strategic Hires
Seasoned Professionals Tapped to Drive Revenues for Hotel and Airport Network Partners NEWPORT BEACH, Calif. – MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology...
More brilliant marketing creative to enjoy with your coffee
Google Google is so good at creative I try to get something in all of these posts. Here are some ads from 2011 advertising Google...
Resonate Appoints Key Executives as Company Continues Rapid Growth
Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations RESTON, Va. – Resonate, the only marketing intelligence company...
