Methbot controversy; Native Advertising Grows Rapidly
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy; Native advertising grows rapidly; Nielsen...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/12/2016
Thanks go to our trio of experts for providing some cogent analysis: Chris O’Hara, Head of Global Marketing, Krux (Salesforce DMP) Emily Macdonald, Head of...
“It’s now clear that so-called ‘fake news’ can have real world consequences,” Hillary Clinton said last week in one of her first speeches since her...
To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up,...
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking...
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to...
PulsePoint Launches the First Health Programmatic Advertising Platform Focused on Solving Problems for Healthcare Marketers Healthcare Veteran, Chris Neuner, Brought on to Lead PulsePoint Health...
It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of...
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy and Spain, have very different...
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 13/10/2016
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
AdExchanger | Cross-device identity match rates have shot up in recent years, but brands and agencies remain skeptical of the results. “We were consistently disappointed...
The ad tech industry thrives on market players that deliver transparent, professional, and above all, valuable solutions for advertisers. So it’s disappointing to see the...
It’s barely been a couple of hours since Apple’s iOS 10 update came out, but the internet is already having a collective meltdown over a...
Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one marketing is significant. However, are...
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
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