TV Ban Looms For E-Cigarette Marketers
Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing...
Tagged: print
Milwaukee JSOnline Preps For ‘Total Programmatic’ By Year’s End
Like a lot of midsize independent newspapers, the Milwaukee Journal Sentinel is starting to see some thaw in the economic downturn that hurt the print...
Bring Your Facebook Life to Print with Likebook
Oversharing your life online is so 2012. If you want to be retro, self-obsessed and go against the mainstream notion that print is dead, then...
Inc. Magazine Names OpenX to Annual Inc. 500 List
OpenX’s Strong Growth and Performance Recognized in Magazine’s List of America’s Fastest Growing Companies LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital...
Q&A: Florian Kahlert, the Digital Pro Now Measuring Print at Gfk MRI
Florian Kahlert, the new managing director at GfK MRI, is inheriting an organization known for measuring print audiences in a world that is becoming decidedly...
Conde Nast Teams Up With Amazon to Streamline Subscription Process
Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies...
Len Downie: ‘WashPo Is Not a Trophy for Bezos’
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
What the International Business Times Wants With Newsweek
IBT Media, the pure-play digital company that has agreed to buy Newsweek, is not ruling out a print return of some sort for the iconic...
Eric Schmidt’s Venture Cash Funds Data Startup
Google Executive Chairman Eric Schmidt’s venture capital fund is part of a $3 million investment in a very young data startup. Israel-based Datorama just brought...
How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working....
Men’s Fitness Increases Rate Base as It Vies for Space in Men’s Category
Men’s Fitness is increasing the paid circulation guarantee it gives advertisers for the first time since 2009 as it tries to capitalize on some new...
Fashion Magazines Turn in Record-Breaking September Issues
Fashion magazines are reporting gains in ad pages for their critical September issues, enough to break records at some. With ad sales now closed for...
Meredith to Turn Allrecipes.com Into a Print Magazine
Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday. The magazine will guarantee...
Nivea Charges Phones With Solar Power
The skincare brand created cool solar-powered print ads to charge people’s phones on the beach. Via digiday,com
Mobile Devices ‘Killing’ Your Local Newspaper Photographer
The Chicago Sun-Times, one of the nation’s largest and most respected newspapers, has almost entirely eliminated its employed photography staff. Is the newspaper cutting out...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-06)
Olympics to give Procter & Gamble $500M boost: http://t.co/nv4GlMh1 # What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff: http://t.co/EhC86Cud # Pinterest Rivals Twitter in...
