Why any random ad model is not ideal for every publisher
You are a publisher. Agreed, but what type? You may be catering to general interest groups or targeting a niche segment of audiences. Your publication...
Tagged: paid search
The best APAC digital marketing stats from March 2016
Facebook numbers in Southeast Asia Facebook has 241m users in Southeast Asia and 94% of them use Facebook on mobile, according to the network’s own...
ShopStyle Uses Consumer Scoring To Boost Retargeting Performance
AdExchanger | ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or...
Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football....
Carat lowers APAC growth rate for 2016 to 4.4%
Carat’s latest forecast for 2016 showed positive global outlook led by the continued investment in digital media spending. Growth in the Asia Pacific region by 4.4 per...
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing...
ADARA launches new customer metric based on travel spending
ADARA, the global travel data platform, launched the ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their...
Almost 19.6 mn people across devices in Australia: IAB & Nielsen report
In February 2016, close to 19.6 million Australians accessed digital content across computers, smartphones and tablets. This was highlighted in the new digital audience measurement...
Dentsu Aegis Network acquires Darwin Marketing in China
Dentsu Aegis Network has acquired China based digital performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant...
Connect Online Advertising with Offline Environment: My Day As a Moment Marketer
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where...
Nine exciting digital marketing stats from the past week
This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more. Get those...
Over the Garden Wall Into Cross-Platform Video: Q&A with Chris Bennett, MD, Pixability
Cross-platform video advertising between walled gardens doesn’t sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are...
Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico
Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis’ acquisition in Mexico that brings...
Beyond demographic data, a wealth of insights hides in travel intent
When marketers seek to understand and predict consumer behaviour, they often turn to demographic data, and with good reason. Understanding a consumer’s age, income, location,...
Google’s algorithm updates galore, and how it impacted websties
These days, answer to all our problems lie in search engine. A user feeds a problem into the search engine and voila! the search engine...
