2017 is the Year When Marketers Take Back Control
For many years, senior marketers have been reliant on a range of companies and services to fulfil their marketing objectives. Collective buying power, planning information,...
Tagged: paid search
LATAM Ad Market to Reach £34bn; Brazil Has a Quarter of Top100 YouTube Channels
The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in 2016, according to eMarketer; Brazil...
Mobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Screen6 Partners with...
‘2017’s going to be a bloodbath’: Confessions of a beleaguered independent publisher
Surviving as a digital publisher is hard enough, but it’s even more so for independent, pure-play digital media companies that don’t have massive scale or other...
Reprise names Tim Ringel as Global President
IPG Mediabrands, the media holding arm of Interpublic Group (NYSE: IPG) has appointed Tim Ringel as Global President, Reprise. In this role, Mr Ringel will lead...
Global advertising to reach $547billion in 2017: GroupM
Global advertising is predicted to reach USD547 billion (+ 4.4 per cent) in 2017, with digital’s share to reach 33 per cent, according to the latest figures...
Adobe to help internet TV firm iflix expand in SE Asia
Global technology firm Adobe, in conjunction with iflix, the Internet TV service for emerging markets, have announced the companies’ long term strategic engagement. Over the next...
Google’s Mobile Search Index: A Wake-Up Call For Brands
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How 360i Became A Full-Service Media Agency
AdExchanger | Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,”...
Social & video drive up growth in digital spends: MAGNA
The latest MAGNA report highlighted that digital media drove global ad sales to +5.6 per cent in 2016. Digital advertising sales (display, video, search, social)...
Solving the Internet’s TMI (too much information) problem
As a society, we’re suffering from a bad case of TMI (too much information). So it’s time we look at our symptoms and help develop...
Digital ad sales to surpass TV in APAC by 2018: MAGNA report
Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were...
Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking
AdExchanger | Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search of a home....
Havas Village Australia bags mandate for OFX & MyRepublic
The Havas Village has secured the services of two major new clients to its growing roster as its successful integrated model continues to deliver opportunities...
Twitter’s COO Exits, With CFO to Fill Role
Twitter Chief Operating Officer Adam Bain, who built the company’s business model, is leaving just as the company works to address slowing revenue growth. Chief...
Twitter’s COO Adam Bain steps down; Anthony Noto takes over the role
After completing six years at Twitter, Adam Bain, Chief Operating Officer, has decided to step down from the position. In a series of tweets, Mr...
