SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
Tagged: paid search
Gaming on the rise in Asia’s digital ad spending
Digital ad spends in the media and entertainment industry continues to grow at a double-digit pace, gaining a larger piece of the total digital ad...
How Time.com is winning on Facebook
For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time —...
How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for...
Supreme Court Rejects Google’s Appeal of Street-View Privacy Suit
The U.S. Supreme Court rejected an appeal by Google, leaving the company to face lawsuits accusing it of violating a federal wiretapping law by secretly...
How AirAsia’s dynamic creative push delivered higher ROI in Indonesia
Indonesia AirAsia, one of the low-cost carriers in Jakarta, is also amongst the sophisticated online advertisers. The company has utilised retargeting campaigns in the past...
“Show-rooming” vs. “Web-rooming”
Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a...
APAC wins 24 Cyber Lions; more metals, lesser Golds from 2013
It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was...
16 Mobile Lions awarded to APAC; Australia leads; Golds to India, JP, SG
The Mobile Lions category saw an overall of 54 winners at the Cannes Lions International Festival of Creativity. Of this, 30 per cent wins are...
Why ExchangeWire Is Making Its Cannes Lions Debut
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to...
iProspect strengthens Hong Kong team
iProspect has appointed Gary Cheung as Digital Performance Director for iProspect Hong Kong. Reporting into General Manager Lawrence Yang, Mr Cheung will be responsible for...
Why Keeping The Week Of September 8 Clear In Europe’s Ad Tech Calendar Will Make You Smarter And More Profitable?
Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it’s not, it’s pretty simple. In its truest...
Facebook explains its decreased organic reach
After weathering months of criticism at the hands of brands and their agencies, Facebook finally replied on Thursday to the stream of complaints about decreased...
Five APAC entries gear up to compete for Innovations Lions
As the countdown to Cannes Lions International Festival of Creativity begins, the festival has announced the first list of contenders who have the chance to...
The Burden Of Click Fraud Is One To Be Shared
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist...
Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
