From APAC, BBDO, Leo Burnett & O&M compete for Media Lions
Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55...
Tagged: paid search
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad...
Behind Alibaba’s Decision to Launch a Netflix-Type Service for China
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
3 takeaways for marketers in the brand-consumer data value exchange
Data is fast becoming a fundamental currency in brand-consumer relationships, with data being exchanged at almost every consumer touchpoint today. However, the efforts being made...
Jack Dorsey returns to Twitter as Dick Costolo steps down
Twitter’s Chief Executive Officer Dick Costolo has decided to step down, effective July 1, 2015. Twitter’s Board of Directors has named Jack Dorsey, Co-Founder of...
YouTube launches YouTube Gaming to take on Amazon’s Twitch
Moving into the gaming arena, Google has launched a new app and website called YouTube Gaming. This move into gaming comes in after the company...
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
The real challenge of digital marketing is wastage
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
Dentsu Aegis Network acquires majority share in Flexmedia
Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands...
‘All the Big Names Are Now Going Native’
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
Google launches Google Photos & Universal App Campaigns
Google has launched Google Photos and a Universal App Campaign at the I/O developer conference on May 28. Google Photos is a standalone app/software that will...
Alibaba to surpass Baidu’s mobile ad revenue in China
Chinese e-commerce website Alibaba will have the greatest share of mobile internet ad revenues in China for the first time this year. Alibaba will take...
Indonesia leads digital, mobile internet ad growth worldwide
Advertisers in Indonesia will spend USD 11.39 billion on ads this year. This shows an increase of 16 per cent over 2014 spending levels, eMarketer’s...
Google goes ‘buy button’ crazy
With more users beginning their product searches on a mobile device, Google is always looking for ways to improve the mobile purchase experience. The insertion...
Senior Agency Exec, Anthony Rhind, Leaving Carat to Join Adform As CSO; Why European Ad Tech Can’t Sell at a Premium
In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile carriers look to “poison the...
Google adds buy button for YouTube ads
Moving on to the next chapter in its advertising business, Google has now added YouTube videos to the mix that it offers for the advertisers....
