Future of offline media: Selling it programmatically
A McKinsey report on The State of Global Media Spending projects CAGR for Digital Advertising from 2014 through to 2019 to be at 12.7 per...
Tagged: online
Is Publicis looking to buy stake in Cheil?
After acquiring Sapient in 2014, Publicis Groupe is now rumoured to consider buying a stake in the Korean agency Cheil Worldwide. Bloomberg reported that the...
Oxigen MCL appoints CricHQ as Tournament Technology Partner
Oxigen Masters Champions League that is set to begin on the 28th of this month, has appointed New Zealand based CricHQ as the tournament’s technology...
Ogilvy Melbourne bags creative mandate for Priceline Pharmacy
Priceline Pharmacy has announced a change in its advertising agency after a long and successful association with GIRL. Priceline Pharmacy has transformed in the last...
Need it Now: How digital immediacy is changing physical delivery
The post Need it Now: How digital immediacy is changing physical delivery appeared first on Digiday. Via DigiDay
Using engagement, instead of Big Data, to increase accuracy
Big Data is regularly presented as a panacea to many of the challenges faced by the advertising industry such as campaign measurement, tracking and effectiveness....
How ecommerce took seasonal shopping trends global
A popular American pastime after Thanksgiving dinner used to be waiting in line at your favourite retail outlet for the annual Black Friday sales. Now,...
The Year Of Measuring Human Connection
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
MediaCom Gauges The Emotional Impact Of Video Ads
AdExchanger | It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content. In an effort...
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES – Zynga (Nasdaq:ZNGA), a leading social game developer, and...
Flashtalking Acquires Encore, Adds Attribution Services To Its Offering
AdExchanger | The ad server Flashtalking added attribution analytics to its platform Tuesday with the acquisition of Encore Media Metrics. The terms of the deal...
#mavericksindigital: Twitter’s new year resolution – going from 140 to 10,000?
One of the most central elements of Twitter’s brand DNA and sheer personality has always been its text limit of 140-characters. That was part of...
Marketers will unite sales & media touchpoints in new ways in 2016: Report
In 2016, smart marketers will adopt more sophisticated online and mobile media plans to improve synergies across the overall media mix, according to Millward Brown’s...
RNTS Media Completes Acquisition of Heyzap
Fyber and Heyzap Reach Over Half a Billion Monthly Active Users Globally BERLIN, Germany – RNTS Media N.V. (“RNTS”), the parent company of Fyber GmbH,...
Seeing Viewability for What it Is
Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business...
Selina Teng promoted to President, Ogilvy & Mather Group, Beijing
Ogilvy& Mather China announced the promotion of Selina Teng, currently Co-Managing Director of Ogilvy Public Relations Beijing to President, Ogilvy & Mather Group Beijing. Selina...
