What Does the Rise of the Visual Web Mean for Traditional Ad Formats?
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured...
Tagged: online
KFit gets US$12mil Series A boost
KFit has secured US$12mil in a Series A round led by Venturra Capital, with participation by new investors such as SIG and Malaysia’s Axiata Digital...
64% of Brazilians Use AdBlockers; GDB to Expand to Latin America
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue...
PostUp Launches ‘Audience Development Solution’ Email Engagement for Digital Publishers and Media Firms
PostUp, leader in end-to-end email marketing technology, has launched “Audience Development Solution,” a full service program designed for publishers and media companies that want to...
JWT Singapore & Mirum launch new social media offering
J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering that provides clients access to digital, analytics, content, strategy...
Rubicon Project names Rick Mulia as MD in JAPAC
Rubicon Project, which operates one of the largest advertising marketplaces in the world, has appointed Rick Mulia as Managing Director for the JAPAC region, effective...
Havas Melbourne names Matt Houltham as Group MD
Havas has appointed Naked New York’s MD, Matt Houltham as its new Group Managing Director to lead a combined integrated Village offering in Melbourne. Mr Houltham’s appointment...
Ooyala Charts The Course For Automated Guaranteed In TV
AdExchanger | Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at...
Copyranter: Let’s make ads for the ad blockers
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
Is Cookie Targeting Dead? Yes, No … Maybe
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ace Metrix Announces Top 25 Most-Liked Super Bowl Ads of the Past Five Years
Budweiser and Doritos Dominate List of Last Five Years’ Most-Liked Super Bowl Ads; Automotive Represents the Biggest Category; Ads Improve—and Lengthen—Over Time LOS ANGELES –...
Programmatic in the Nordic Markets: A View From Inside
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions...
IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
Week in Review: Grab-bing a piece of the bigger pie
Looking beyond its business model, funding, new brand and its market traction, at its core, Grab is a digital disruptor, writes Karamjit Singh. Via DNA
Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck;...
Alibaba’s revenue jumps 32% despite China slowdown
Alibaba posted strong results in the fourth quarter of 2015, despite the slowdown in the Chinese economy. The revenue for the Chinese ecommerce giant was...
