To Rev Up Sales, Auto Industry Must Embrace Customer-State Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: online
MindShift Interactive to handle Meru’s digital duties
MindShift Interactive, an Insightful Digital Outreach agency, will be handling the digital mandate for Meru Cabs, which is known as one of the first companies...
#DigiTales: Memes and Millennials. The ultimate inspiration to make Super Bowl Commercials go viral?
In the 1997 movie Men in Black, agent Jay (Will Smith) cannot believe that agent Kay (Tommy Lee Jones) uses supermarket tabloids looking for tips...
Malaysia’s MDA reappoints comScore as official ‘measurement currency’
The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into...
Revcontent Hits Impressive Milestone of 200 Billion Content Recommendations Per Month
SARASOTA, Fla. – Revcontent is announcing its most recent achievement of powering 200 billion content recommendations per month. After hitting the milestone of 150 billion...
Using social to engage with SEA consumers on CNY
Lunar New Year is an important time for many of us in the region. It is a time of celebration, family get-togethers and new beginnings. Social...
What are Singaporeans thinking about this CNY?
With the Chinese New Year celebrations going on in Singapore, Outbrain looks at the trending topics for the festival which brands can leverage to join...
Programmatic Ad Platform Admedo Raises $6m with MMC Ventures
MMC leads the Series B round, joining existing investors, including Sussex Place Ventures London: MMC Ventures, the award-winning venture capital fund, has led a Series B...
Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView
A new survey from StrongView, a provider of enterprise email marketing solutions, and its parent company Selligent, a provider of omnichannel marketing solutions, has revealed...
Surge in Marketing Automation Deals Reflects Marketers’ Business Needs
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of...
New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US;...
Sandeep Amar takes up Chief Executive’s role at India.com
India.com, (India WebPortal Private Limited) has elevated Sandeep Amar, to be its new Chief Executive Officer. He has spent more than 20 years in the...
Convenience drives rise of mcommerce in Malaysia: Report
People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally...
Adblock Plus Now Available on Samsung Mobile Devices
Newest Android 6 (Marshmallow) Download to Enable Adblock Plus for Samsung’s Mobile Browser Adblock Plus, the #1 most popular browser extension for blocking annoying online...
Agency Skill Sets Most in Demand with Brand Advertisers
Developments in technology are accelerating at a huge rate. To deliver efficient and effective advertising, brands need to keep up with this pace; but how...
TD Ameritrade Is Starting To Bank On Mobile
AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be...
