GfK MRI Partners with DMPs to Make Political Ad Targeting More Effective
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
Tagged: online
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Nine exciting digital marketing stats from the past week
This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more. Get those...
Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for...
Half of China’s Ad Spending Will Go Toward the Internet This Year, GroupM Says
A report from GroupM shows just how fast China’s advertisers are moving their budgets into the digital space. Five years ago, the internet accounted for...
JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
Shubhra Speaks: Is the neighbourhood travel agent a thing of the past?
I was planning a trip for the summer holidays when it occurred to me that technology has really reduced the distance between the traveller and...
Audience Profiling: Time to Ditch the Stereotypes
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media; which allowed advertisers to easily...
Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Six degrees of collaboration
In a recent discussion on agency performance tracking, there was a debate on what collaboration actually means. While everyone was aware of the definition of...
Global marketers seek a new model for insights
New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights...
Ooyala Video Index Shows Mobile Video Consumption Is Dominant In Asia-Pacific As Programmatic Trading Booms
New report highlights Asia-Pacific outpaces global tablet viewing; long-form viewing on connected TVs grow 72% annually LONDON, UK – Ooyala, a Telstra subsidiary and a...
#SXSW: The next big shift for content from augmented, virtual or mixed reality
We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue...
WFA changes global leadership team; new VP for APAC
Members of the World Federation of Advertisers (WFA) have appointed new members to the global leadership team, naming Sameer Desai, Head of Consumer Healthcare, Asia,...
Madhulika Sikka Leaves Mic After Brief Stint as Executive Editor
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Apple is running ads to boost its Apple News app
Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too little...
