Leadership Change at Sizmek; InMobi Partners with Adsquare
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New leadership for Sizmek; InMobi and adsquare...
Tagged: online
#BetterInternet experience for Singapore in 2017
The way we interact with one another has changed over time and several of our conversations, relationships and purchases are now conducted online – via...
Cheetah Mobile & SpotX partner to sell vertical video programmatically
Cheetah Mobile, a global mobile app developer, has appointed video inventory management platform, SpotX, to help monetise video in its global suite of apps on...
Retailers Need to Think Beyond Flashy Tech to Drive Footfall
We may be living in a connected world, but the physical store still has a valid role to play in the path to purchase. As...
PubMatic Appoints Emma Newman as UK Country Manager
LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing,...
Content 2020 – A look at the new digital era
Today’s increasingly connected world has introduced a slew of new digital media platforms, each jostling for the attention of ‘digital-native’ consumers. This has put immense...
Hootsuite acquires ad tech firm AdEspresso
Hootsuite has acquired AdEspresso, a SaaS solution for Facebook and Instagram advertising. With this acquisition, Hootsuite now sits at the nexus of more than USD 500...
When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Advertisers love programmatic, but what about publishers?
A survey conducted by ad tech firm Operative concluded that “when it comes to programmatic…publishers are from Mars, advertisers are from Venus.” While advertisers are...
If Marketers Withheld Cash, The Industry Would Change (And There Might Be Less Crap)
AdExchanger | The Association of National Advertisers voted “transparency” as 2016’s marketing word of the year. Although this year is still young, “crap” is shaping...
We Got Lucky with Methbot; Let’s Not Take it for Granted
December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and...
Ad Viewability is All Wrong: Double Standards Create Lack of Consistency
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements...
‘Crap optimized on crap’: The agency challenge with data
Every media agency today emphasizes the importance of data. But most shops haven’t quite grasped the pulse of data-driven marketing. Ad executives gathered at the...
Top 3 technologies revolutionising ecommerce
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies...
Dr. Mark Grether joins Sizmek as Executive Chairman
Sizmek, the leading open ad management company for multiscreen campaigns, announced that Sizmek’s Neil Nguyen will be leaving the company and Dr. Mark Grether has...
IPG Mediabrands bolsters HK team to further growth
The forward momentum of IPG Mediabrands Hong Kong; a media network group which includes celebrated media agency brand Universal McCann (UM), is being driven at...
