UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising...
Tagged: online
Experian and Neustar Partner to Offer Best-in-Class Omnichannel Onboarding with Omnichannel Activation
Two formidable marketing leaders join forces to offer advanced data onboarding to enhance addressable coverage and activation across mobile, display, email and TV New York,...
The End Of The SSP Era
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes,...
Google, Yahoo & Twitter are top video sites in Japan
Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the...
Ad blocking won’t kill great advertising: Exponential’s Amritpal Singh Bedi
Exponential Interactive recently bolstered its global leadership team with key executives appointments. Amritpal Singh Bedi who was the Vice President of Global Operations now also...
Video Advertising is an Untapped Opportunity for B2B Companies
Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many industries; but what about it’s...
DynAdmic Opens an Office in Miami; Mexico to Surpass 44m Smartphone Users
This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to...
#MakeSomeRoom for diversity in marketing
A few weeks ago, my brilliant colleague Donald Chesnut (@D_Chesnut) moderated a highly rated session at the Cannes Lions Festival, which focused on access, inclusion...
Digerati50: The first unicorn
DNA continues its weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol 2....
Check Out Donald Trump’s New Online Ads
Donald Trump has passed another milestone of campaigning by introducing a collection of online ads into his still-sparse ad mix. The Trump campaign ran just...
iHeartMedia Puts Music Fans At The Center Of Its Campaigns
AdExchanger | IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest...
Vivendi Reconstitutes the Gameloft Board of Directors
Vivendi and Gameloft announce that the Gameloft Shareholders’ Meeting appointed five members proposed by Vivendi to the Board of Directors of Gameloft, a leading international...
Mobile programmatic is now an established digital channel: Stats
In fact, last month mobile ad platform MoPub declared that mobile programmatic has made the transition “from emergent to established.” In its Global Mobile Programmatic Trends Report...
New Facebook Algorithm Negative for Publishers; Amazon Open UK Data Centre Despite Brexit
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from...
Google’s Plans May Not Eliminate Header Bidding
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham,...
A Call To Mobile Browsers
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
