Outbrain lists SG’s content trends during Rio Olympics
The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us....
Tagged: online
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
OpenX Launches Header Bidding Line Item Capability for Ad Server Clients
New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization...
Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
The Mobile Programmatic Rebirth of the Creative Agency
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating...
What Marie Kondo Could Teach Marketers About Clutter
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
If Vendors Sent Fewer Canned Emails, They Would Reach More Publishers
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall,...
Comic: Doom and Boom
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Samsung Tops Video Ad Views With South Sudanese Olympian (and Cordless Earbuds)
The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising. Samsung’s ad campaign featuring...
A System of Record with Data Integrity: Q&A with Impact Radius & Forensiq
14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for...
UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Ogilvy identifies 12 ‘velocity” markets
Ogilvy & Mather has identified 12 ‘velocity’ markets that will be key to middle-class consumer growth over the next decade. With the ‘BRIC’ index of...
Recession-ready marketing
Not since 2008 has the future been more uncertain. With the collapse of Lehman Brothers still fresh in the memory of most, the global economy...
CtrlShift names new CEO, CFO & Malaysia Country Head
CtrlShift, a data-driven audience-focused marketing solutions company, has appointed three new appointments to its management team. Deepika Nikhilender, who joined CtrlShift earlier this year as...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
