Now & Next: Ad Blocking
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
Tagged: online
Indian ecomm player Snapdeal dons new brand identity
Indian ecommerce platform, Snapdeal, has embarked on a journey to become unanimous with its consumers, by developing a new brand identity including a logo change. ...
FCB Ulka, LIQVD ASIA appoint new NCDs in India
FCB Ulka and LIQVD ASIA have infused new thinking in their creative leadership. Mahendra Bhagat has been appointed to the position of National Creative Director...
Carat: Digital Grows, But TV Sees A Resurgence
AdExchanger | The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch...
Amazon Seeking Global, U.S. Sports Video Rights
Amazon is pursuing video rights to a wide range of sports, including the French Open tennis championship and professional rugby, as the company looks for...
Best of the week: Diversity quotas, publisher pivots and … tequila!
Summer may be winding down, but that’s not reason to not do a (classy) shot of tequila: It’s the weekend! Here are some of the...
Trolli Partners with AdTheorent and Celtra to Deliver High-Impact, Brand Consistent Digital Advertising Campaign for Sour Brite Brand
Campaign delivers on Promise of “Cross-Screen” Through AdTheorent’s Cross- Environment Map and Celtra’s Universal Expandable Flex Format Ad Unit AdTheorent, Inc., a technology company whose data-driven...
Omni.Digital: ‘Amazon Is Taking Over Retail’ (But That’s Not The End Of The Story)
AdExchanger | Every retailer that isn’t Amazon is thinking about how not to get crushed by Amazon. “Amazon is taking over retail,” said Oliver Chen,...
10 devastating digital marketing stats we’ve seen this week
Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined,...
IBC 2016: Adobe Demos New VR, Character Animation, 3D Innovations
The media industry is buzzing about news that Adobe is launching a series of innovations for Adobe Creative Cloud and Adobe Marketing Cloud. Adobe made...
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base...
Dell and EMC merger complete
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
Guinness appoints Golin to lead digital & PR in Singapore
Golin Singapore has been awarded the communications responsibilities for Guinness. Under the retainer, Golin will drive integrated communications across digital, PR and social for both...
SessionM Raises $35M To Help Merge Marketing Automation With Mobile And Digital Media
AdExchanger | Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce...
The EU Ramps Up Regulatory Action As Pubs And Advertisers Lose Ground
AdExchanger | In the past two weeks, the European Union has further expanded the scope of its regulatory powers and revealed more zealous plans to...
engage:BDR to Acquire mydiveo for $7.4 Million
Move Benefits Premium Advertisers and Further Positions Company as the Cross-Device Partner-of-Choice for Brands Seeking the Most Effective Campaigns Across All Screens LOS ANGELES, CA –...
