What Data Doesn’t Tell Us
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: online
The curious case of modern marketing
Modern marketing is a curious one. Fueled in part by technological advancements, innovations today allow marketers to extend and optimise their reach and budgets. The...
Feld Entertainment names Vizeum as media AOR for Disney on Ice
Vizeum, part of Dentsu Aegis Network, has been appointed as the media agency on record (AOR) by Feld Entertainment Disney On Ice. Vizeum successfully clinched...
5 Steps to Ensure a Secure Marketplace for First-Party Data
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy to hold it all together. In...
Beyond Standard Measurement to Understanding the Head & Heart: Lessons in the Role of Neuroscience
How do neuroscience and advertising connect? Following her attendance at Adweek NYC, Celine Saturnino, head of media operations, Total Media writes exclusively for ExchangeWire about how...
#sowhoknew: Will your digital past come back to haunt you?
At the US Presidential debate last Sunday ‘regular guy’ Ken Bone became an overnight sensation. With his natty red cable knit sweater and earnest demeanour...
OMD Australia elevates Aimee Buchanan to CEO role
OMD has promoted Aimee Buchanan to Chief Executive Officer, OMD Australia. The announcement follows the promotion of Peter Horgan to CEO of Omnicom Media Group, Australia...
Netflix Subscribers Surge Thanks to ‘Narcos,’ ‘Stranger Things’
Netflix added 3.6 million subscribers in the third quarter, buoyed by the hit series “Stranger Things” and “Narcos,” hushing skeptics of its strategy to globally...
ad:tech Brings Startup World Cup to New York for U.S. Inaugural Show
NEW YORK – Startup World Cup is partnering with ad:tech, the original industry authority for advertising, marketing and media technology, to host its first ever...
Havas Creative Group Appoints Mike Amour as Chairman and CEO of APAC
Havas Creative Group has appointed Mike Amour to the position of Chairman and CEO of Asia Pacific, effective October 17. In this new role, Mr Amour...
Kraft Heinz Indonesia hands digital mandate to VML
ABC Kraft Heinz in Indonesia has selected VML Indonesia, as their digital partner to handle their ABC brand, which has a presence in soy, chili,...
WPP’s Xaxis to acquire Triad Retail Media
Xaxis has signed an agreement to acquire, subject to regulatory approval, Triad Retail Media, digital retail media advertising firm, from Rockbridge Growth Equity and Falcon Investment Advisors....
Isobar hires new Head of Strategy & Planning in China
Isobar China Group, part of Dentsu Aegis Network, has appointed Lin Liu as Head of Strategy & Planning of Isobar China, with immediate effect. In this...
Best of the week: Publishers warm up to AMP, marketers cool on influencers
As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday....
TVTY Bolsters Team with Three Key Hires
Gregory Gazagne, Criteo EVP EMEA, joins the TVTY board while Pierre Osdoit and Pauline Boisseau strengthen the marketing and sales departments TVTY, the Moment Marketing...
Introducing Contently Live, a Content Hub Optimized for Content Marketers
NEW YORK – Contently, the leading content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed...
