TVB plots new course for its digital future
Hong Kong – Six years ago, TVB set out to rally its global audience under the one TVB.com platform, but recent alliances suggest its strategy...
Tagged: online
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
Forrester: eCommerce to Hit $370 Billion in US by 2017
Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through...
The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle Galleries, The Little Black Book Agency
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months. Digital marketing moves faster than any other market on earth. That makes peering into the...
Groupon boss says more room for growth
Hong Kong – It’s been three years since Groupon launched in Hong Kong and despite big changes to the global group buying sector, Groupon boss...
Going beyond Earth Hour
Hong Kong – WWF head of communications Ali Bullock says the biggest challenge for WWF’s largest event of the year is getting people to stick...
Havas Media wins Wonder Cement account
India – Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players. Source: Marketing...
Boost Your Brand by Connecting TV and Online Media…
Boost Your Brand by Connecting TV and Online Media Plans lnkd.in/GW_999
A Comprehensive Picture of Digital Video and TV Ad…
A Comprehensive Picture of Digital Video and TV Advertising lnkd.in/ec3Wkf
Digital Engagement in China – Social Gets Serious [Infographic]
Successful digital engagement in China comes down to five key points. Source: ClickZ Asia
Five important PPC trends
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
AdzCentral gets SG$4 mln booster
Regional – Audience buying firm AdzCentral has raised SG$4 million in its latest funding round, which will be used for its expansion plans in the...
Healthy growth expected for global ad market
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
Three best practice tips for integrating paid search with offline campaigns
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
Buzzkill: Coca-Cola Finds No Sales Lift from Onlin…
Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter lnkd.in/753Mmu
