Marketers Beware: Facebook Losing Steam with Teens
Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note....
Tagged: online
Retail Stores Must Embrace the Mobile Internet in Today’s Digital World
With showrooming on the rise, here are three ways retailers can fight back. Source: ClickZ Asia
‘Automating Revenue Generation: Attribution Needs Tag Management’, by Jon Baron, CEO & Founder, TagMan
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task....
Yahoo’s Tumblr acquisition sends clear message to advertisers
Time will tell if Yahoo’s Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the...
Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution...
IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two
The discussion was prompted by Stefan Tornquist when he asked, “What are the internal, organizational challenges to Integrated Marketing?” Here’s a wrap-up of our collective...
Future of Digital Marketing London
Heads up. Eyes forward. No discipline changes faster than digital marketing. It’s hard enough to keep up with the present much less look ahead. But...
Is Programmatic Video Hitting its Stride?
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
A day in the life of a… Head of Performance
Please describe your job! What does a Head Of Performance do? I always receive quizzical looks, followed up by a lot of explanative detail from...
Are Local Media Companies Missing Out On Big Display SME Opportunity?
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local...
‘Looking Good is Easy, Being Good is Harder’, by Dan Robinson, Attribution Manager, Havas Media
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
Improving Your Digital First Impression
You have a variety of ways to improve your first impression for your business in the search and social environment. Source: ClickZ Asia
What will TV look like in 2031?
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising...
Content marketing best practice: three examples
We’ve worked with a number of companies on their content marketing activities and can see the real value they bring to the business. Audiences have...
The IPinYou Global Algo Contest & The Democratisation Of Data
IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research &...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
