L’Oréal CMO: Digital Is Changing Our Content, Creative And Conversation
Four years ago, consumer beauty and cosmetics company L’Oréal did not have a chief marketing officer. When Marc Speichert joined the company, it became overwhelmingly...
Tagged: online
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Global Expansion and Pioneering Products Drive Strategic New Hires for Martini Media
Sarah Kate Ellis Named SVP of Global Marketing, Joining Jason Shugars, PubMatic and Google Veteran, and Matthew Baggott as Data Scientist Alongside Two Software Engineers...
Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of Programmatic Trading
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
Ogilvy & Mather Exec: ‘Demographics Mean Nothing’
Leveraging customers’ behavioral data is a crucial component of a mobile campaign, but it continues to be a challenge for most companies. One mistake marketers...
OPS: Digital Media Shifts Seasons
I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big...
Xaxis Names Henry Stokes Director, Client Development for APAC; Elevates Arshan Saha to Director, Southeast Asia
Moves Reflect Continuing Growth in APAC Region; Company to Expand Presence from Nine Markets to Thirteen by Year’s End SINGAPORE – Xaxis, the world’s largest audience...
Acxiom Launches New Consumer Portal
AboutTheData.com aims to give consumers access, transparency and choice LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company announced the unveiling...
Macy’s: Marketers Should Defend Data Use But Show Restraint
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer...
Thrillist Grows Up – and Out
On Thursday, men’s digital lifestyle magazine Thrillist is unveiling a revamped mobile app, heralding both an expansion of the brand and a narrowing of the...
Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India, where marketing is both evolving...
Marketing agility: do you measure up?
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
A step-by-step guide to RLSA and dynamic remarketing
We’ve all spent time window shopping and canvassing for the best price or service quality available before buying online. Whether for a small ticket item,...
First Study on Smart TV Ad Effectiveness Reveals Interactive Ad Formats Increase Brand Engagement
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
Kazim Tahir-Kheli, MD Russia for QUISMA, Discusses Double-Digit Expansion & How the Region Differs From Other Markets
Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its yearly double-digit expansion, even as...
Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
