ADFOX Report: Russian RTB-market in H1 2013
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion...
Tagged: online
When They’re Available, Cookies Score More Cash
It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more...
Google Gains Retail Velocity
Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the...
Accordant Media Joins Triton Digital’s a2x Platform for Programmatic Streaming Audio Advertisements
Leading Independent Trading Desk to include a2x Inventory in Audience Buying Solution LOS ANGELES – Triton Digital, a leading technology provider for the audio industry, announced...
Location Retargeting: The Right Places And The Right Times
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Gawker Reverses Course on Ad Exchanges
The list of publishers shunning ad exchanges is thinning rapidly. Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened...
Tech’s Big Three Cash In On Display
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Buying A DMP
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
The Trade Desk, Inc. Partners with DG to Make the DG Peer 39 Pre-Bid Data Available in its Environment
Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic New York, NY – DG® (NASDAQ: DGIT), the world’s leading...
‘Money for Nothing & Your Clicks for Free: How to Not Waste Your Money in Retargeting’, by Adam Berke, President, AdRoll
Maybe it’s not exactly what they had in mind, but we can take some inspiration from Dire Straits when thinking about how to measure and...
Why the ‘Highest Bid Wins’ Strategy Won’t Raise Your Revenue
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Sociomantic Expands CRM Strategy; Twitter Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems...
Yieldex Launches Digital Publishing’s Most Accurate and Inclusive Calendar For Sponsorship Sales
YieldEdge Sponsorship Calendar Helps Forecast and Manage Sponsorships 15 Months into the Future New York – Yieldex, the leading provider of inventory and revenue management solutions for...
Adobe Unveils Major Innovations in Adobe Analytics
Significant Upgrade Features Predictive Anomaly Detection, Enhanced Mobile App Measurement, Real-time Data Visualizations and Robust Video Metrics CHICAGO – DMA Conference — Adobe (NASDAQ: ADBE) unveiled new...
MAGNA GLOBAL Ad Forecasts: Programmatic Buying Reaching a Tipping Point
US RTB to reach $10.5bn by 2017 Global Programmatic Buying to Triple to $33 Billion by 2017 NEW YORK – MAGNA GLOBAL: Key Findings According to MAGNA...
Infographic: Videology EU Q3 Video Market Study
Videology has compiled their research from Q3 in this infographic illustrating who’s advertising with online with video by category, and to which sites they’re gravitating....
