AdMonsters Publisher Forum
Event Type: Publisher Forum Geographic area: US/North America Sunday, November 9, 2014 – Wednesday, November 12, 2014 Sub Headline: Making Media Work Event promo: Join...
Tagged: online
The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2013)
Asia Digital Marketing News MMW: The Week’s Top Stories Mobile Marketing Via Automobile Could Be ‘Huge’ in China Data Driven Advertising News Vendors Seek Accreditation...
Prepare For the Avalanche of Native Ad ‘Snow Falls’
Complex Media has taken its version of “Snow Fall” to brands with a piece of long-form sponsored content from Converse, introducing the sneaker company’s new shoe,...
Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts
The Media Ratings Council (MRC) is expected to lift its Viewable Impression Advisory by the end of this year, giving marketers a green light to...
Street Fight Summit: Location-Based Ads and the Magic Metric
I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself...
MMW: The Week’s Top Stories
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Best Buy Banking...
Dispatch From Internet Week Europe: Murder and Mayhem in London
Internet Week Europe had a laid-back London vibe this week, with events including a Jack the Ripper tour and a coding session for local schoolchildren,...
PlaceIQ Introduces PreVisit and PIQ Analytics, Delivering Deeper Insights Into Consumer Behavior Through Its Newly Patented Location Technology
Powered by PlaceIQ’s Patented Technology, Offerings Further Enhance Marketers’ Ability to Plan, Execute and Optimize Audience-Targeted Campaigns NEW YORK, NY – PlaceIQ, the company building more...
How digital has transformed the NBA
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
Programmatic Video: Going From Tactical to Strategic
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
‘Programmatic & RTB Marketplace in France’, by Estelle Reale, VP Marketing, Global, 24/7 Media
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what...
Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
Colorado’s ‘Brosurance’ Effort Goes Far on $5,000 Budget
There’s the Affordable Care Act. There’s Obamacare. And then there’s brosurance and hosurance. The terms popped up this month as two Colorado nonprofits fired up...
‘Advertisers Are Right to Demand Higher Viewability Rates — It’s Up to the Industry to Deliver’, by Sylvain Deffay, Country Manager, France, Infectious Media
In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue...
IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the...
MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer
Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development NEW YORK, NY – MediaMath today announces the appointment of Michael Lamb, respected digital...
