Among New YouTube Chief’s First Challenges, Addressing Measurement
Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and...
Tagged: online
Mocean Mobile and Yahoo Launch Premium Mobile Ad Marketplace
Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK – Mocean Mobile (http://www.moceanmobile.com), the...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
The Anatomy of a Viral Site
Brands and agencies talk constantly about creating content and experiences with the potential to go viral. In a social media world, it’s all about “earning”...
Federated Media Publishing Sells Content Marketing Business to LIN Media
Company Rebrands Programmatic Advertising Business as sovrn SAN FRANCISCO – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social...
MediaCrossing Assumes Inventory Risk For Ad Sales
MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But...
Does Mobile Marketing Mean The End Of SEO Driven Campaigns?
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for...
Online-To-Offline Data Firm Korrelate Is Shutting Down
Korrelate, a four-year-old data play founded by former executives of Tacoda, will suspend operations this week after failing to find a buyer. The company was...
Coke launches special “interactive” bottles for World Cup 2014
World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated...
Should Brands Even Be in the Content Business?
Michelle Manafy is the editorial director of the Online Publishers Association Today, storytelling is a core competency for marketing and media companies alike. From the...
zeebox uses the Swrve Platform to Bring The Social Experience to Watching TV
Real-time analytics and A/B testing help optimize user experience and increase social shares by over 500% SAN FRANCISCO – Swrve, the leader in relationship marketing...
Mdotlabs Warns Of Threat To Marketers From Athena Botnet
Offers insight into financial motives of hackers, and basic security tips for brands MADISON WI – MdotLabs, the leading media security platform, warned today of...
FT Digital Media Conference 2014
26 to 27 March, 2014 InterContinental Park Lane, London, UK The FT’s Digital Media Conference brings together global media leaders and today’s most exciting entrepreneurs...
Rebooted Digg Begins to Gain Traction
Internet publishing brands rarely come back to life. Once you’re at the top and fall off, there’s no getting that magic back. Ask Friendster. Betaworks...
iQ media Announces Relocation of Headquarters to Conshohocken, PA
CONSHOHOCKEN, Pa. – iQ media, leading the transformation of media monitoring to media intelligence and content marketing, announced today that it will be relocating its...
Target’s Jokinen Joins Adconion To Cultivate Data-Informed Retail Decisions
Nathan Jokinen, once the manager of new business development and digital vendor marketing at Target, was introduced last Wednesday as the VP of strategic development...
