Data pick of the day: 70% online Baby Boomers have FB account
Amongst the three age groups – Baby Boomers (now the senior citizen consumer base), Gen X and Millennials (born after 1982) – Facebook is still...
Tagged: online
The Burden Of Click Fraud Is One To Be Shared
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist...
Clean? Cluttered? Classy? The state of online editorial design
The state of publisher design today is a mixed bag. While there is no shortage of intrusive banner ads, tiny typefaces and cluttered article pages, there’s also...
Of the programmatic haves & non programmatic have-nots
It may appear that the advertising ecosystem, specifically the component that is impacted by technology, is mushrooming with too many players on the programmatic side....
Simplify, streamline, sequence: Phil Duffield’s advice to programmatic players
The common complaint from marketers in context to advertising technology such as programmatic is the maze that needs to be navigated before the marketer reaches...
Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
‘Programmatic will be massive in APAC, but there are key areas that need focus’
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based...
Are you buying mobile programmatically?
Programmatic buying is just about beginning to make sense to a certain sector of advertisers such as ecommerce and online travel brands. Given the role...
Six takeaways from Internet Trends Report for marketers
Communication professionals are constantly on the lookout to learn more about the evolution of internet discipline. It is perhaps this curiosity that led me to...
Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)
Facebook restricts users to those over the age of 13, but anyone who’s talked to a tween lately knows how effective that is. But now...
ExactTarget’s Future After Scott Dorsey: CEO To Step Down
Story updated with comments from Jay MacDonald of Digital Capital Investors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired...
eBay's denial aside, it's still Malaysian user data
eBay has denied that data claiming to be from its database breach being offered online were legitimate accounts, but the fact remains that the leaked data contains...
The Truth About Online Ad Fraud
The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more...
Digital animation survivor Inspidea gears for rapid growth
12 years on, cash-rich Inspidea is primed for rapid growth with the support of various government initiatives and its own track record. Via DNA
Will the Beat go on? And if so, why?
When I first heard of the ‘Apple to Buy Beats’ deal, I did scratch my head for a brief moment – and then started thinking...
