Retail Brands Dropping the Ball on Mobile?
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
Tagged: online
Econsultancy’s Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** – Malaysia
Course Details Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and...
How businesses can win big this holiday season
This year, it’s been predicted that there will be an 11 per cent increase in online sales to a total of USD 91.6 billion. One...
Queensland looks beyond sunny beaches to attract travellers in campaign
Tourism and Events Queensland (TEQ) and J. Walter Thompson Sydney have launched a new creative brand platform for Queensland, aimed at redefining the State and...
Omnicom Media Group opens PHD’s South Korea office
In line with PHD’s rapid growth and expansion in the Asia Pacific region, Omnicom Media Group has launched PHD in South Korea – the agency’s...
RadiumOne hires Jodie Koning as APAC Marketing Director
Data-driven marketing company, RadiumOne, has appointed accomplished marketer Jodie Koning to the role of Marketing Director for the Asia Pacific region. Ms Koning brings more than...
Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER, British Columbia...
Finstar Announces Investment in Mobile Marketing Tech Company Rocket10
SAN FRANCISCO & MOSCOW – Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3...
With GDPR On The Horizon, It’s Time For Marketers To Get Some Religion
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Uber Rival Gett Receives Loan From Russia’s Biggest Bank
Gett, an online taxi service that competes with Uber, attracted a $100 million venture loan from Russia’s largest lender, Sberbank, to fund growth in the...
Best of the week: Fake news in the spotlight
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking...
Sintec Buys Operative; AppNexus IPO Already Under Way?
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?;...
The antidote to ad blocking: Authenticity in ad content
It was a niche crowd at first, or so we thought. Ad blocking was confined to the desktop computers of young male gamers in Central...
Facebook rolls out Creative Hub globally for marketers
Facebook has launched Creative Hub available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples...
Ordered Chaos: Is The Marketing Funnel Capable Of Much More?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
2017 Will Be a Year of Action for Brands, Agencies & Technology Providers
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA (alongside Facebook’s ‘inflate-gate’) helped to...
