‘Asia is not ‘different’. It’s Asia…’
Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting...
Tagged: online
Omnicom’s John Wren on tech, talent & moving forward
“We dated, though in a very traditional sense; most of the time accompanied by a proper escort in the form of an attorney or someone...
SapientNitro’s James Chiu heads to Razorfish China
In a bid to bolster its creative offer in the Greater China region, digital and technology agency Razorfish has appointed James Chiu (Chiu Mang Hoo...
How AirAsia’s dynamic creative push delivered higher ROI in Indonesia
Indonesia AirAsia, one of the low-cost carriers in Jakarta, is also amongst the sophisticated online advertisers. The company has utilised retargeting campaigns in the past...
Opera to acquire AdColony to augment its mobile video ad platform
Opera is all set to acquire AdColony, a mobile video advertising platform, to deliver mobile video advertising to publishers and advertisers with a combined reach...
French World Cup team says ‘Yo’ to its fans with viral app
What’s French for “Yo?” If you’ve downloaded Yo, the simple, silly and hugely viral app, you may get to find out – the French Football Federation is...
Up, Up, and Away: Move to Mobile Hits New Highs
Remember that old song by the Fifth Dimension: “Up, Up, and Away?” Well, it would be a good theme song for what’s happening now. The...
The Fizz Behind Coca-Cola’s Massive World Cup Campaign
Before Brazil defeated Croatia at Arena de Sao Paulo to open the 2014 World Cup, the Coca-Cola Co. unfurled across the pitch the fruits of its...
What is driving the future of digital video advertising in SE Asia?
The recently launched IAB (Interactive Advertising Bureau) Southeast Asia Video Committee has been established to proactively help shape, monitor and drive the development of online...
SE Asia consumers snap up tablets to spur 41% increase in volume sales
Media tablets continue to be in strong demand across the Southeast Asia countries of Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines in 2014 as consumers...
Digital Advertising Alliance Adds Mobile Privacy Controls
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power...
IgnitionOne Raises $20M To Shop For Mobile DSPs And Social Ad Startups
There are dozens of digital ad startups ready to sell in the mobile and social categories, and IgnitionOne aims to grab a couple. The company, which bought...
Announcing Our ATS New York Event On November 04
We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for...
Amazon Announces Fire Phone! First device targeted at Mobile Shopping
After many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week. While the phone has some...
IAB: ‘Nearly One-In-Three Pounds Spent On Programmatic’
Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26...
GE’s deep dive into online news publishing
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late....
