Brands Pairing with Popular Users on Social Media
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
Tagged: online
As dating goes digital, what’s in it for brands?
The generation accustomed to communicating at all times is coming of age and bringing the same attitude to their romantic lives! “I think in the...
How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
How top UK publishers label content recommendation ads
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to...
Collaboration Is Key In The Market For Success
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions...
Garbage In, Garbage Out: Why Smart Trafficking Matters So Much
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Ad Tech’s Mortgage Crisis
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Numbers, insights from FIFA World Cup final on FB & Twitter
FIFA World Cup 2014 has been declared the most digital, and hence also the most social, sporting event ever. On the final day of the...
Unlocking the value of social media engagements during live events
The proliferation of mobile devices and social media platforms has caused a significant shift in the way consumers now experience live events. The conversations surrounding...
Making TV Smarter And More Actionable In the Multi-Screen Era
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers...
The Weekly Digital Marketing Update @ Copenhagen INK (14-07-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the last week. Enjoy!...
Innovate or die: A cautionary tale
Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate...
Data pick of the day: 36% internet users write personal blogs
According to Global Web Index’ latest wave of research, 36 per cent of internet users aged 16-64 said that they wrote on a personal blog...
Walmart: The New Media Agency
Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about...
SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
Mobile’s Not a Noun, It’s a Verb: Behavior is Everything
A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising...
