The Weekly Digital Marketing Update @ Copenhagen INK (11-08-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Tagged: online
Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone
It is testament to Buzzfeed’s success that it has spawned a serious of knockoffs abroad. In India, there’s ScoopWhoop, Buzzfeed’s clone that churns out headline...
Scripps Among Publishers Facing ‘Programmatic Headwinds’
The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic,...
eBay is the most popular retailer on mobile, beats Amazon
eBay has turned out to be the most sought-after retailer on mobile, beating Amazon, Argos, Tesco and John Lewis in the process, according to Ofcom’s...
How We’re Fixing Frustrating Deal ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Stock Hits Low Point as Zynga Seeks ‘Right Balance’
Zynga plunged to the lowest price in more than a year after the online game company posted quarterly results at the low end of its...
Eugene Cheong leads Socialathon 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Eugene Cheong leads Socialathon Awards 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Data pick of the day: Mobile screen time leads the way for Australians
People, now-a-days, can hardly imagine surviving a day without their mobile phones, tablets and laptops. These devices form an integral part of our daily lives....
ATS London 2014 Agenda Now Published – Where The Industry Is Going
This year will see the fifth ATS London, ExchangeWire’s flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue...
Top 5 Programmatic Trends
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as...
Buying ads made easy
Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time. The self-serve tool is for ads...
The ‘rich’ evolution of mobile advertising
When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as...
Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the...
P&G will merge or divest more than half of its brands
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its top...
Smaato Raises USD 25 Million for Global Mobile RTB ad-exchange and SSP Platform
Smaato has raised USD 25 million in Series E funding to fuel growth, operations and development of its next-generation platform focused on self-serve automation. Singapore...
