WPP’s VML Digital Agency Is Buying Another Shop in China
Digital marketing agency VML is acquiring 10-year-old Chinese social media agency Teein, its second purchase in China in less than a year. With the addition...
Tagged: online
VML China gears up to acquire social media agency Teein
Soon after the announcement of its Mongolia operations, Y&R is gearing up to acquire Teein, one of China’s established social media agencies through its marketing...
IPG Mediabrands sets up DMP offering Sixth Sense for Asia
In continuation with its focus on augmenting its data offer, IPG Mediabrands Asia has set up its Data Management Platform (DMP), Sixth Sense. Sixth Sense...
Carat’s Anthony Rhind Wants A Transparency Pact With Publishers
Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more...
Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to...
Why agency people are so unhappy
“It’d be a great business if there weren’t any clients.” “I can’t think of a single person who loves their job.” “Everyone in this industry...
Mobile Is The Beast
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Real-Time Advertising Can Disrupt Your Competitors
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
#sowhoknew: iOS 8 – never judge a book by its cover…
Apple released the much-vaunted iOS 8 overnight. After eagerly downloading the massive 1GB update, I was keen to see the differences. After over an hour...
Mobile travel bookings on the rise; APAC leads the way: Criteo
It is not uncommon for business leaders to say that mobile is an extension of the individual. One of the reasons for this is because...
Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about...
9.8% increase in China ad spend despite slowdown in key sectors: GroupM
China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China this year will increase...
Publicis Groupe rejigs management & leadership team to fuel fresh thinking
With a firm objective to extend its presence in the digital sphere and enrich its offerings by creating new services, either by organic growth or...
Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
5 reasons why publishers should embrace programmatic for online video
The explosion of digital video consumption is proof that consumers are now shifting from their traditional habits when it comes to viewing video content. People...
