Vaseline Women Indonesia assigns digital mandate to Ogilvy
Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the...
Tagged: online
The Next Big Thing: Local Businesses and Facebook
“In my opinion, local small businesses are the great-untapped segment for Facebook and is one that has massive potential. Imagine if “Joe the Plumber” could...
Zuckerberg in India: mn-dollar fund, languages for connected audiences
Among the most discoursed, Facebook’s co-founder Mark Zuckerberg was in the Indian capital to address the first internet.org summit. The initiative seeks to make internet...
Cross-platform content marketing: Of consumer, context & curation
As technology levels the playing ground for digital platforms, the significance of content comes to fore once again. This was also one of the areas...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
AOC India awards digital mandate to KRDS
Social and mobile marketing agency, KRDS India, has bagged a new client after a multi-agency pitch with AOC India, an international brand of TPV Technology....
Chobani takes aim at ‘breakfast fatigue’
Breakfast is no longer the most important meal of the day, and most people settle for a quick (carb-heavy) muffin or bagel and a quick cup...
ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness
Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with...
Ad Tech Firms Prepare For Bolstered US Profile
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations,...
Yahoo to consolidate workforce in India office for ‘sustainable growth’
Yahoo is restructuring the team in its India office as part of it endeavours towards maintaining ‘sustainable growth’ in the market. It is understood that...
Don’t Forget the Art Behind Digital Analytics
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Asian shoppers transact & spend more time online
Consumers across the globe are mixing the online and offline worlds more when they shop and are doing so in different ways and to varying...
Ecommerce players’ Diwali battle marks the rise of new trends in India
Flipkart rolled out its ‘Big Billion Day’ sale amid much fanfare on October 6, where the ecommerce giant offered large discounts and deals across 70...
Edge Asia augments SE Asia foothold; adds Red Brand Builders in Vietnam
Edge Asia, a digital agency operational in the Southeast Asia region, has added Vietnam-based agency Red Brand Builders to its network. Founded by in 2004...
Data pick of the day: 42% mobile gamers are female
Women can invest time and money in anything that can engage them – this is a known fact but a lesser known fact is the...
Kardashian Game Drops in Download Rankings, Spooking Investors in Publisher
Shares in Glu Mobile, the video-game publisher that surged after its “Kim Kardashian: Hollywood” became a hit, fell on concern that the title may be...
