The Counterpuncher: The Guardian’s new CRO Hamish Nicklin is on a mission
Back in the late noughties, Hamish Nicklin took up boxing. He was drawn to the sweet science as a fun way to keep fit, and...
Tagged: online
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the...
3 Tips for ensuring well-targeted travel campaigns
eMarketer predicts that online travel sales in APAC will outpace North America in 2017, reaching USD 215 billion. Through effective marketing, travel brands have an...
How universities can be top marketing experts too
The rules of the game are changing in the higher-education space, and marketing teams are scrambling to keep up. Many are having to rethink existing...
Wai Wai Noodles got people talking on its food crossword campaign
Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by integrated communications agency, Jack...
Jurong Point took shoppers on VR sleigh ride
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on...
2017 is the Year When Marketers Take Back Control
For many years, senior marketers have been reliant on a range of companies and services to fulfil their marketing objectives. Collective buying power, planning information,...
Comic: Year of the Marketer
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
The boldest proclamations from Glossy’s first year
In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it...
Move Fast And Break Things: Holding Company Shape Shifts Of 2016
AdExchanger | For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital....
Elf On The Shelf: 2016 Ad Tech Edition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
New Years Resolution For Publishers: Ditch The Q4 Craziness
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte,...
Top 20 stories: What marketers were reading in 2016
For the marketing and advertising industry, mobile, data and digital transformation were the most important topics this year. With digital media poised to outgrow TV spends...
IPG Mediabrands Malaysia rebrands its social agency to Society
IPG Mediabrands has rebranded its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20 per cent growth year-on-year in...
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
LATAM Ad Market to Reach £34bn; Brazil Has a Quarter of Top100 YouTube Channels
The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in 2016, according to eMarketer; Brazil...
