The AUG Agency eyes $15M in PE funding; charts listing plan by FY16
The AUG Agency (TAA) is in talks for a large round of private equity funding and is targeting to go public through reverse takeover (RTO)...
Tagged: online
‘Super’ Data & Inventory Hub, Pangea, Arrives to Challenge Google & Facebook
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their...
Defining the Programmatic Native Rulebook & Avoiding the Pitfalls of Over-Regulation
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn...
Opera Mediaworks scales up Asia play; ambitious 2015 ahead
It is going to be a very busy year for Opera Mediaworks in Asia Pacific. The appointment of a regional lead to increase revenue, strengthening...
#sowhoknew: Missed SXSW? Read the 2-min ‘skinny’ right here…
Didn’t make it to Austin TX for SXSW ‘15? Want to know what went on across the 800+ sessions? Take a 2-minute timeout to read...
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Xaxis Taps Tech Industry Executive Karl Bunch as VP, Global Product Development
NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced it has named Karl Bunch as vice president, global product development. Bunch...
Starbucks wants to mend race-relations in America
Would you like some race-talk with your Venti caramel macchiato? How about a breakfast sandwich while we chat about the disproportionate number of incarcerated African-Americans in the...
Shopper Data Juggernaut Nielsen Catalina Migrates To Mobile
As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing, is making moves to marry shopper marketing...
Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Patrick Grove’s South-East Asian gamble on VOD
Patrick Grove has thrown his hat into the South-East Asian online video ring, and he is betting on entrepreneurial flair and his New York-based partner,...
How to make your communication plan work harder
A cliché often used to introduce the world of media and communication is that ‘the rate of change will never be the same again’. There...
Experience trumps privacy for consumers in China: Study
Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research,...
Shark Tank’s Daymond John Helps Pick Winner PayPal Duel at SXSW
Daymond John of ABC’s hit series Shark Tank and PayPal picked a winner for the PayPal Duel at SXSW over the weekend. Top honors —...
Jelli Announces Release of RadioDash™ 3.0 with New Features for Broadcasters
RadioDash 3.0 Now Provides Real-Time Analytics for Publishers to Accompany Its Powerful Reporting Tools for Advertisers SAN MATEO, CA. – Jelli (www.jelli.com), the programmatic advertising platform...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
